WEEK 0 PLANNING SESSION
7/13/99
TOM: THE GAME PLAN BASED ON, NOW THIS MOUNT PLEASANT RELEASE PARTY SITUATION ...
JEREMY: WE’RE HAVING A RELEASE PARTY FOR OUR EP ON SEPTEMBER 15th IN MOUNT PLEASANT AT RUBBLES
TOM: NOW THIS IS THE CLUB YOU JUST WORKED LAST WEEK AND HAD SOME VERY GOOD RESPONSE. BECAUSE OF THE SUMMER MONTHS NOT A BIG CROWD BUT A VERY GOOD CROWD AND THERE WAS REACTION TO THE FISH SONG WHICH IS GETTING PROGRAMMED ION THAT CITY
JEREMY: YES ITS ON THE COLLEGE STATION RIGHT NOW
TOM: THE MT. PLEASANT COLLEGE PROPERTY?
JEREMY: YEAH, 91.5
TOM: I THEN CONCLUDED WITH BOB THAT WOULD BE THE CUT WE PROBABLY SHOULD CONTINUE TO CHASE WITH OTHER COLLEGE RADIO IN MICHIGAN AT THE SAME TIME THAT WE ARE CONSIDERING GOING COMMERCIALLY AFTER AUTUMN. IN DISCUSSING IT WITH BOB, I INDICATED THAT BECAUSE OF THE CLOSE PROXIMITY OF THE FLINT/SAGINAW MARKETS THAT I WANTED TO TRY TO DEVELOP THE COMMERCIAL AUTUMN CUT WITH COMMERCIAL RADIO BOTH IN FLINT & SAGINAW. AGAIN, TYING IN THE LAKE ORION, CLARKSTON, HOLLY, THE M-59/TELEGRAPH ROAD CONTEXT WITH CLUBS IN THAT AREA AND THEN BEGIN TO BROADEN OUR BASE TOWARDS LANSING SO THAT EVENTUALLY, IF AUTUMN BECOMES THE CUT WE THINK IT CAN BECOME WITH COMMERCIAL RADIO, WE THEN WOULD GO TOWARDS MOVING IT INTO LANSING, DOING MORE CLUB DATES INTO THAT CITY TO SUPPORT COMMERCIAL RADIO THERE. THEN WE WOULD HAVE A REGIONAL SITUATION DEVELOPING WITH TWO CUTS GETTING PROGRAMMED (ONE AT COLLEGE AND ONE WITH COMMERCIAL RADIO) AND WE WOULD HAVE A REALLY GOOD TEST TO SEE HOW STRONG THE EP MIGHT START KICKING IN AT RETAIL.
BOB: WELL THIS WEEK WE WILL BE CONFIRMING SOME DATES AT WISE GUYS. WISE GUYS HAS INDICATED THAT THEY WANT THE BAND TO PLAY ON A SORT OF A REGULAR BASIS.
TOM: THIS IS A LANSING ROOM?
BOB: THAT IS SAGINAW.
TOM: A SAGINAW ROOM.
BOB: AND THERE ARE A LOT OF FANS THAT HAVE SEEN THEM AT WISE GUYS BECAUSE THEY USED TO DO THE WEDNESDAY NIGHT THING UP THERE.
TOM: AGAIN, IDEAL, BECAUSE THIS GIVES US AN ADDITIONAL ROOM TO SUPPORT GOING AFTER RADIO THERE. I WANT NOW TO DEVELOP A ROOM IN FLINT, HOPEFULLY THAT THE RADIO PROPERTY WE’RE GOING TO GO AFTER TIES IN WITH UP THERE, WHICH WOULD THEN GIVE US A CLUB DATE, OR A CLUB ROOM IN FLINT TO SUPPORT RADIO THERE. AGAIN, AS WE MENTIONED, THE SAME THING IN LANSING. IF WE CAN GET THREE COMMERCIAL STATIONS, ONE IN EACH OF THOSE MARKETS, TO SUPPORT US WITH A ROOM IN EACH CITY, WE GOING TO HAVE A TERRIFIC TEST ON BOTH THE CUT AND THE REACTION TO THE GROUP AS THEY CONTINUE TO BROADEN THEIR BASE INTO THOSE THREE COMMERCIAL MARKETS. SUPPORTING AGAIN WHAT’S HAPPENING IN MT. PLEASANT WITH COLLEGE RADIO AS WE GET AFTER OTHER FURTHER COLLEGE RADIO...
ONE THING WITH COLLEGE RADIO, IF WE DO WELL AND WE ARE DOING WELL WITH THE MT. PLEASANT SITUATION IS THAT WE HAVE A REASON TO GET TO OTHER THE OTHER COLLEGE PROPERTIES AND INDICATE THAT WE ARE GETTING GREAT REACTION TO THIS CUT. AGAIN EVENTUALLY WE GOING TO HAVE A WIDER AND BROADER SITUATION FOR THE ACT IN RELATION TO THE ENTIRE STATE OF MICHIGAN, AND WHICH COULD OPEN FURTHER DATES FOR YOU GUYS TO BE PLAYING IN OTHER MARKETS THAT WE’RE GOING TO GO AFTER.
BOB: I’M GOING TO ASK YOU A THING ABOUT THE MT. PLEASANT AREA. WHO ARE THE RETAIL OUTLETS UP THERE?
TOM: ONE MAJOR RETAIL OUTLET - WAREHOUSE RECORDS, WHICH HAS BEEN THE NUMBER ONE RETAIL OUTLET IN THAT CITY FOR A LONG TIME. THE NICE THING ABOUT THAT SITUATION IS THAT WE HAVE A WORKING RELATIONSHIP WITH THEIR MAIN OFFICE IN LANSING. WE’LL HAVE NO PROBLEM GETTING PRODUCT IN THERE TO SUPPORT WHAT’S HAPPENING, AS SOON AS WE HAVE PRODUCT AVAILABLE.
NOW THE FLING/SAGINAW SITUATION IS EASY BECAUSE HARMONY HAS STORES IN BOTH CITIES SO THAT WILL GIVE US COVERAGE INTO THOSE TWO MARKETS. WE HAVE TO BE ABLE TO AT LEAST HAVE ONE MAJOR RETAILER IN EACH CITY THAT WE’RE GOING TO GO AFTER TO MAKE SURE THAT WE HAVE PRODUCT AVAILABLE AT THE TIME WE REALLY GO START CHASING. SO THAT 15TH DATE, IS GOING TO BECOME IMPERATIVE THAT WE ALREADY HAVE STOCK IN PROBABLY WAREHOUSE RECORDS THE WEEK YOU DO THAT RELEASE PARTY IN THAT TOWN.
BOB: WELL, WE REALLY CONSIDER THAT THE RELEASE PARTY TO BE OCCURRING WEEK 3 OF THE PROMOTION. SO I WOULD IMAGE HAVING PRODUCT TO RETAIL A FULL TWO WEEKS IN ADVANCE OF THAT RUBBLES DATE.
TOM: SO WHICH MEANS THE WEEK BEFORE LABOR DAY, OR THE FIRST OF SEPTEMBER, WE NEED TO GET PRODUCT INTO MT. PLEASANT, PROBABLY HAVING FLINT, LANSING AND SAGINAW ALSO COVERED BY HARMONY. SO THAT ALL FOUR OF THOSE MARKETS WE HAVE BEEN TALKING ABOUT ALL WILL HAVE AT LEAST ONE MAJOR RETAILER WITH STOCK AVAILABLE AT THE TIME WE START.
BOB: SOUNDS LIKE A PLAN. JEREMY: GOOD.