TOM GELARDI SUBSCRIBER ONLY TIP INDEX
BEGINNING A MARKETING CAMPAIGN   - BY TOM GELARDI  Your marketing campaign begins with getting the product into the stores correctly and executing your promotional activities in a step by step manner.
BEGINNING A PROMOTIONAL CAMPAIGN   - BY TOM GELARDI  Your promotional activities begin with the record release party.   What comes next is explained.
HOW A HIT RECORD IS MADE WITH PROMOTION   - BY TOM GELARDI  Your airplay promotional activities need to be carefully planned to get the results you want.   The proven formula is explained.
THE INITIAL PROMOTIONAL SCHEDULE   - BY TOM GELARDI In the initial 6 weeks of the promotion, you are setting up a secondary test for the release. The object is to get it played and requested on a prominent radio station, with established requests and established sales in that area.  
WEEK 0 PROMOTION - BY TOM GERALDI The promotional campaign begins with a good plan.   See our example.
YOU SOLD 75 RECORDS - YOU HAVE A HIT! - BY TOM GERALDI The initial sales figures are small.  Get a projection of early sales figures of a hit record.
SELLING ON CONSIGNMENT - PART 1 BY TOM GELARDI The way you will sell records in stores is "on consignment."  Here's the basics of how this works.
SELLING ON CONSIGNMENT - PART 2 BY TOM GELARDI OK that's how consignment works - now what?
A PROMOTIONAL JOURNAL - PART 1 BY TOM GELARDI  Tom gives us the blow-by-blow implimentation of a campaign.
A PROMOTIONAL JOURNAL - PART 2 BY TOM GELARDI  Tom gives us a report on the first week's activities in the campaign.
A PROMOTIONAL JOURNAL - PART 3 BY TOM GELARDI  Tom gives us the second week of the campaign, including the result of the offical release party.
INDUSTRY TIMING BY TOM GELARDI  Tom gives us hints about when to talk with major record companies about a record deal.