| Most people work hard at their music, their playing, songwriting,
performing and recording but put forth very little effort toward "taking care of
business." The chances of them being a success without tcb, are so small that
you need a microscope to see them. |
| We saw from last week's tip that you needed to test market your CD to get
signed properly to a national record label. But your test market release will encounter
stiff competition from major artist's releases. |
| If a radio station program director could add 3 new songs to his playlist
this week and he had received 5 major label releases on national artists with past hit
record performance, 3 of those are going into "rotation" on the station and
your test release will get buried. |
| The thing to know is the timing. Mis-timing will bury you test
release in major competition and proper timing of your release will give you the best
chance for success. You want to give your test release time to become established
before the semi-annual flood of releases on major artists. If your record is
established by that time it has a fighting chance with the competation. The schedule
is like this: |
MAJOR ARTIST RELEASE SCHEDULE |
TEST RELEASE SCHEDULE |
APRIL |
JANUARY - FEBRUARY |
SEPTEMBER - OCTOBER |
JUNE - JULY |
|
