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FROM THE EDITOR

FEBRUARY 1, 2001 ISSUE

Is Napster Any Different? - It Should Be!

BY ROBERT DENNIS

I am writing this editorial just after the March 3rd announcement by Napster.com that it will begin "blocking" downloading of copywritten material ("One Million Titles").  While I am writing it, I am listening to my personal Napster playlist.   
Having been a professional in the music & recording industry for 37 years possibly gives me an ability to put this Napster controversy in proper perspective. 
In The 60's
As the decade turned to the 60's I was in high school.  Music was a very important part of my life.  In the car and at home, I had the radio on.  It was tuned to 800 kHz, AM, known in the Detroit area as "The Big 8."  The call letters were CKLW, which was the biggest "top 40" station in mid-central US.  It was a Canadian station that didn't have the same power restrictions as stations had in the US.   As a result, their signal reached as South as Cincinnati, as East as Philadelphia and as West as Chicago.  This was the station that made the Motown artists popular. Most of us never tuned our radios to any other station. 
The point was that I listened to music at any opportunity, while driving, while at home doing homework.  When I heard a song that I fell in love with I went out and bought the single of it. Sometimes, but not often, I would buy Lp's.  I was able to "program" my listening to music by using a record changer and single records. 
In the 80's
As the decade turned to the 80's my oldest son was in high school.  Music was a very important part of his life.  He would listen to radio but to several FM stations.  Button pushing between stations was normal. 
At home he would "program" what he listened to with a cassette recorder.  He would have tapes of records.  The tapes were made from his records and from records he "borrowed" from friends.  He would just record the cuts he liked from both Lp's and from singles.  He could fit three or four Lp's on a tape because he didn't like every cut and didn't want tunes he didn't like on the recording. 
The Supreme Court had ruled that making a copy of a recording you owned, "for your own personal use" was legal.  It was OK to make a copy of an Lp to play in your car.  It was OK to record an hour or two off of radio and replay it for yourself later.  But the kids of the world extended this into swapping records and copying records onto tape for friends.  This kind of copying was not legal but impossible to control and therefore became very widespread.   
In The New Millennium
Today music is very important to the youth. If a teenager is caught in a car without a tape or a CD, they listen to the radio with almost frantic button pushing.   
At home they have the choice between cassettes, CD's and Napster.  Most have access to computers and to the Internet.  With Napster, they have the ultimate of "borrowing" music to copy and "programming" their listening.  The high tech of the computer and Internet age means that people can now do what they have been doing for decades more easily. 

Human Nature

After an "accepted" (although "illegal") mode of operation for decades, do you really expect them to change?  Much more likely is that people will make copies of released product with or without Napster.  There's always the cassette, there's newer recording medium and there will be more "pirate" sites on the Internet that will illegally distribute music for copying.  If Napster is shut down there will be an explosion in illegal sites allowing copying of released music. 

Getting Paid

Of course the reason that there is such a controversy is that people like record companies, songwriters and performing artists don't get paid off of illegal copies.  The present copyright laws protect the record companies and the songwriters, making sure each get paid when there is a "sale" of the product.  
Unfortunately present law doesn't do so well for recording artists.  Recording artists get paid royalties off of "full-price" sales of recorded music but seldom get paid off of "discounted" sales in record clubs or in the many re-releases of oldie compilations.  There are many recording artists that, for one reason or another, don't do many personal appearances and live a life that's pretty low-class.  The fact that you can turn on a radio and hear them perform any hour of the day does not contribute to their personal wealth. 
I'm for a solution in the Napster matter that means people who made the record get some kind of pay.  This means the record company, the songwriter and the recording artist.  It is technically possible and even "offered" by Napster as a solution. 
The Napster Offer
What Napster can do is install software that monitors which tunes are downloaded.  It then offered to pay record companies 1 Billion Dollars ($1,000,000,000) over 5 years off of fees collected for the downloads of users.  What does this mean? 
It means to me that people will be able to legally do what they are going to do anyway.  It means that copyright owners will actually get payments for this copying activity that is going to take place anyway.  It should mean that recording artists can start getting paid for their performances that remain popular for decades. 
The amount of money that Napster offered is roughly twice what is paid by large record clubs.  In other words, it is not an insignificant offer.  
The bottom line is that I feel that the offer should be accepted after only brief negotiations.  Teenagers in High School will be glad to pay about a buck a week for the ability to copy and custom-program, their listening of music. 

Where Will It End?

Unfortunately the laws don't support Napster's offer.  A ruling by courts is very likely to be against any such Napster offer, because owners of the works have to agree to such a plan.  What actually is needed is new law that gives companies like Napster, the right to facilitate copying of anyone's sold material, providing it pay a fee (a royalty) for such use of the material.  A majority of the public wants it, so there is a good basis for positive legislation on this matter. 
What Do You Think?
I think it is really important that our representatives in congress know exactly how we feel about this situation.  At the Napster.com site there is a simple way to get the e-mail address of your representatives in Washington by entering your zip code.   If your views are similar to mine, feel free to link this editorial or feel free to copy and paste text from it also.  Let's try and keep the positive attributes of Napster and find reasonable solutions to turn any negative aspect towards the positive. 

Copyright © 2001, by Robert Dennis, ALL RIGHTS RESERVED

Published in Recording Engineer's Quarterly and Alexander magazines with permission

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